In a recent interview, Andrew House–the president and CEO of Sony Computer Entertainment (SCE)–has recently spoken out on how the company has returned to its original focus in putting consumers and developers first with their next-gen PlayStation 4 console.


This sentiment has largely won over the gaming world, and has directly contributed to the Japanese game maker’s victory at this year’s E3 expo, where they delivered a massive blow to Microsoft’s Xbox One contender.
House had the following to say regarding SCE’s stance on returning to Sony’s original roots with the PS4:
“I see our approach on PS4 as really taking Sony Computer Entertainment back to our original roots.
“When we first launched with the PS1 and certainly the PS2, the goal was to give the consumer more choice, and lots of flexibility at a time when the delivery mechanism of games, on cartridges, placed a lot of restrictions on the industry.
And also, by shifting to disks, to give developers – and particularly smaller ones – the chance to take risks and build a business. I think you’re seeing exactly those kinds of principles applied to PS4.”
These ideals have largely contributed to the Sony’s recent successes in the next-gen battle, with Microsoft having to shift gears and change their plans on the Xbox One’s online only requirements just to compete. While both consoles do have their own unique features, it appears that Sony is focusing more on making things easier for game makers and actual gamers–its core constituency.
House had the following to say regarding the PS4′s stance on sharing and DRM–a concept that has sent a surge of worry through the gaming sphere:
“What you saw coming from gamers is not just, in my view, the views of the vocal minority. It became an expression of a little bit of concern bubbling up around the subject of what ownership means in an age of digital content overall.
We and other entertainment industry players need to be very conscious of that and very careful. Bringing it back to the fundamentals again, we need to be fair and to think of the consumer experience first.”
Additionally, despite the recent news regarding the discovery of boosted memory bandwidth in the Xbox One, Sony still has won over millions of gamers with their clear-cut updates and easy-to-understand spec reports, giving everyday gamers the information they need to choose the console that’s right for them.
If you’ve yet to consider each console’s specs, be sure to head on over to our official Xbox One/PS4 spec comparison for more info.
Andrew House also commented on Sony’s focus on developers this time around, including traditional big name AAA retail releases and the ever-popular world of indies:
“We have a new development environment, that developers are telling us is significantly easier to make great games for, and we’ve undertaken a significant amount of outreach to smaller developers,” House began.
“And the net result is that we’re seeing a lot of developers coming out of the mobile space, and I think that’s a tremendously positive trend for console gaming. Essentially, we have access to a whole new set of talent in gaming that we didn’t have before.”
How Sony plans to utilize this new branch of talent to bring a dazzling new stream of content to the PlayStation Network may involve their cloud-based network Gaikai, and SCE has already publicized PS4-exclusive indies like Johnathan Blow’s The Witness, an exploration puzzle indie showcased during Sony’s See The Future event back in February.
It will be interesting to see how Microsoft battles Sony’s current next-gen dominance, and if they can sway gamers to their side with a barrage of new features of touted titles, but one thing’s for sure: Microsoft is going to have to take a few lessons from the Japanese gaming giant’s focus on gamers and developers.
With SCE’s current tactics, Andrew House and the entire company have formulated a strategy to win the next-gen war, and they’ve done so simply by listening to the consumers and putting their feedback first and complying with what gamers are looking for in a console.
Hopefully Sony will announce an official release month for the PS4 sometime soon, and this year’s Tokyo Game Show or Gamescom might be the perfect venue. Until then the Holiday 2013 release window is all we have, and we’ll keep you updated as more information comes to light.

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